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This website ethicalcurrency.com has the following in the site, "A foreign exchange specialist that saves you money and makes a positive impact on the world." Our analyzers analyzed that the webpage also stated " We help individuals, business owners, charities and NGOs to beat the high street banks by saving them up to 4 on their currency transactions." The Website also stated " We give a percentage of our hard-earned profits to help good causes globally, at no extra cost to you. If the banks followed our lead chance would be a fine thing, then between 30 billion and 40 billion could be raised every year. We call it change through exchange." The website's header had mercury as the most important search term. It was followed by mercury fx, mercury foreign exchange, and payment specialists which isn't as ranked as highly as mercury. The next words they used was payments hong kong. hong kong foreign exchange was also included but might not be understood by web engines.